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Posts Tagged ‘Anime conventions’

Online video streaming has made all the difference for fans with an interest in catching the latest anime episodes from their favorite series. At one point, they really had just two options. Either spend a lot on DVDs from the many available series, or be subject to the whims of television networks who broadcasted a few series that were generally geared to quite a young audience. When streaming anime became available online, these fans had another option, and more chances to see their favorite episodes for free.

As video streaming technology became big on the internet through the 2000s, the best-loved episodes of an anime series became much easier to see. Many series were placed online, and people not only could watch streaming anime but could download it to their computers as well. Of course, this immediately created copyright issues, because most people who put episodes online did it without the permission of the licensed holders; the big distribution companies. And those who downloaded episodes were not paying for them.

The first impulse of distribution companies was to sue everybody who placed unlicensed anime episodes online. This still continues to some extent, but most companies realized quickly it would become very expensive, and bring bad publicity to attack their own fans on that scale. Instead, they chose ways of working with fans rather than against them, and created video portals where people could watch their favorite anime for free, and download and own higher quality videos for a fee. Those who simply never had the money to fork over to the corporations were not shut out, but the companies’ real target, people with cash, were reached more easily. It was a win-win situation for everyone.

Streaming technologies have allowed another new trend for watching anime episodes. Often the impetus for illegal downloads was that it sometimes took new series three or four years to get from Japan to North America. But the latest development sees companies like GDH/Gonzo and FUNimation streaming anime from certain series on their video portals mere hours after each episode has aired in Japan. This answers fans’ desire to see new series immediately, often making them more willing to wait for later downloads. The new technologies have made fans much happier, and allowed distributors some new options as well.

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Illegal online downloads might have started with music, but they certainly didn’t stop there. It took longer for video technology to develop, but illegal anime downloads eventually began posing the same problem for anime distributors that song downloads did for the music industry, early in the century. Once a few people had the digital files from any series, it was easy for these to be uploaded to fan sites, and soon people could watch anime free online, and download the files to their own computers, without any consequences.

Things came to a head over these illegal downloads of anime files early in 2008. Two of the biggest companies, Bandai Entertainment and FUNimation Entertainment announced that they planned to take the same hard, heavy-handed line the music industry had done, suing almost everybody who moved. Many in the industry were uneasy, worrying that by essentially attacking their own fans, the creators and distributors of Japanese animation could cut their own throats. Surely there had to be a more moderate approach.

The first hint of that approach came when GDH/Gonzo, another big anime creator and distributor, began dealing with illegal anime downloads rather differently. They didn’t fight the trend; they joined it by buying a stake in a fan website called Crunchyroll. Gonzo began donating series so that fans could watch anime episodes free. However, the free video streams were of lesser quality than the same episodes in a form that fans could download to own for a small price. In this way, fans could get some of what they had wanted all along, but the anime distributor could also benefit. And this was done without anyone needing to launch law suits against anyone else.

It’s possible that FUNimation had been planning something similar all along, as a partial answer to illegal anime downloads. At any rate, it wasn’t long until this company set up a video portal featuring a huge range of free anime online, also with a download-to-own option. By giving a nod to fans, the majority of whom probably downloaded episodes illegally because they were young and simply couldn’t afford to buy every series out there, it’s possible that the big distributors saved their relations with their own fans but also mitigated a potentially disastrous financial situation. Some kinks are still being worked out in this relationship, but it appears the moderate route was indeed the wisest choice.

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